creative cre‧a‧tive 1 [kriˈeɪtɪv] adjective
1. producing or using new and interesting ideas:

• The movie company has come under criticism for focusing too heavily on marketing and not enough on creative issues.

• He regularly gives lectures and classes on creative thinking.

2. MARKETING relating to the work of producing advertisements etc at an advertising agency, rather than management of the agency:

• She is leaving the agency to take a senior creative position elsewhere.

— creativity noun [uncountable]
— creativeness noun [uncountable]

* * *

creative UK US /kriˈeɪtɪv/ adjective
producing or using original and unusual ideas: creative artist/designer/person »

We attract creative people who want to get involved in building companies up.

creative ability/potential/talent »

Every member of the organization has creative potential.


We felt that it was a creative solution to a difficult problem.

creatively adverb

Working in a cutting-edge environment makes us think more creatively.

creativity noun [U]

The organization celebrates and rewards creativity in its staff.

creative UK US /kriˈeɪtɪv/ noun [C]
INFORMAL a person whose job is to suggest new ideas or design, draw, or write things: »

The company has a team of 10 creatives working on the project.

Compare SUIT(Cf. ↑suit)

Financial and business terms. 2012.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

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  • creativity — [krē΄ā tiv′ə tē] n. creative ability; artistic or intellectual inventiveness …   English World dictionary

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  • creativity — noun ADJECTIVE ▪ great ▪ true ▪ artistic, cultural, intellectual, musical, scientific ▪ human …   Collocations dictionary

  • creativity — cre|a|tiv|i|ty [ˌkri:eıˈtıvıti] n [U] the ability to use your imagination to produce new ideas, make things etc ▪ artistic creativity ▪ Teachers have been attacked for stifling creativity in their pupils. ▪ Editors complain about the lack of… …   Dictionary of contemporary English

  • creativity — noun The quality or ability to create or invent something. His creativity is unsurpassed by his fellow students in the art class. Syn: creativeness, originality See Also: create, creative …   Wiktionary

  • creativity — [ˌkriːeɪˈtɪvəti] noun [U] the ability to create new ideas or things using your imagination We want to encourage creativity in our employees.[/ex] …   Dictionary for writing and speaking English

  • creativity — kūrybingumas statusas T sritis švietimas apibrėžtis Asmenybės savybių kompleksas, leidžiantis produktyviu darbu pasiekti originalių, visuomeniškai reikšmingų, kokybiškai naujų veiklos rezultatų. Moksleivių kūrybingumas pasireiškia minčių, idėjų,… …   Enciklopedinis edukologijos žodynas

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